In 2021, never before had so many of us lived so close together, while feeling so far apart. That Christmas we wanted to show the magic that can happen when total strangers become a community. And unlock the awesome power of cardboard.
Aired November 2021 in over 90 markets. Viewed over 150m times online.
📦🎁❤️
The campaign was teased on Coca-Cola social channels with this simple clip:
The Industry press were very complimentary.
And Sir John Hegarty....
Recognised at:
British Arrows.
One Show.
Creative Circle.
Gerety Awards. LIA.
Televisual Commercials Top 5.