In 2011, Messi's own adidas boot was coming out and we were asked to launch it. Instead of a campaign we created a community that stood for the spirit in which Messi plays the game. Team Messi.
So far it has just over 14m members.
Global 48 sheets:
Millions of people worldwide opted to play football the 'Messi Way':
A fan made video tackled the elephant in the room:
Bespoke Team Messi Box for key influencers like Hypebeast and Soccer Bible:
We created a Team Messi Museum in Barcelona that celebrated football being played the 'Messi Way'.
Ad Of The Day - Campaign
UK Sponsorship Awards - Sponsorship of the year
Lovie Award - Branded Content
Over 8 Million have joined the community